1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion
Dr. Satyendra Singh is an international business consultant and a professor of marketing and international business at the University of Winnipeg, Canada.
“An extremely well-written and insightful book about two booming
markets: luxury and fashion. With a clear structure and a perfect
balance between theory and practice, this book represents a source
of great ideas and deeper understanding for students, marketers,
entrepreneurs, and consumers.” Dr. Calin Gurau, Professor of
Marketing, Montpellier Business School, France “This book has
indeed interesting ideas. The global perspective on luxury and
fashion, combined with cases on brands and emerging markets makes
the book an interesting read for luxury students, academics, and
practitioners.” Dr. Koichi Nakagawa, Professor of Economics, Osaka
University, Japan “An interesting book on a timely topic in luxury
and fashion. It will certainly add much value to the luxury and
fashion world in emerging markets across the globe.” Dr. Mornay
Roberts-Lombard, Professor of Marketing, University of
Johannesburg, South Africa
“An extremely well-written and insightful book about two booming
markets: luxury and fashion. With a clear structure and a perfect
balance between theory and practice, this book represents a source
of great ideas and deeper understanding for students, marketers,
entrepreneurs, and consumers.” Dr. Calin Gurau, Professor of
Marketing, Montpellier Business School, France “This book has
indeed interesting ideas. The global perspective on luxury and
fashion, combined with cases on brands and emerging markets makes
the book an interesting read for luxury students, academics, and
practitioners.” Dr. Koichi Nakagawa, Professor of Economics, Osaka
University, Japan “An interesting book on a timely topic in luxury
and fashion. It will certainly add much value to the luxury and
fashion world in emerging markets across the globe.” Dr. Mornay
Roberts-Lombard, Professor of Marketing, University of
Johannesburg, South Africa
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