Table of Contents

PART ONE: Admissions Fundamentals

Marketing to Adcom
Attributes that count
Admissions fundamentals
Investigating schools and managing social media resources
What goes on after you hand in your application PART TWO: Profile-building tools and techniques The profiling project
Personal profile analysis
Professional profile analysis
Positioning, messaging, and mapping
PART THREE: Essay and interview management The MBA essay question archetypes (part 1)
The MBA essay question archetypes (part 2)
The MBA essay question archetypes (part 3)
Essay approaches and content mapping
The interview
SECTION FOUR: Writing tools and methods Managing the reader's experience
Idea discipline, structure, and outlines
Improving expression: word and sentence strategies
Conclusion

About the Author

Avi Gordon, BA, MBA, is a recognized expert in MBA admissions and has published widely in the industry, including for Business Week and The World MBA Tour. He is admitted as a full member of the Association of International Graduate Admissions Consultants (AIGAC). He directs The MBA Admissions Studio (http://mbastudio.net) where he has advised and guided many hundreds of MBA applicants towards admission to the world's top business schools.