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Mad Love
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Table of Contents

Introduction
How to Use This Book
Chef Devan's "East x West" Pantry Essentials
Pump Up the Jam
Glossary

Chapter 1: Shared Plates: Good Food, Good Friends
Chapter 2: Brunch: The Weekend

  • Feature: Mayonnaise –Mayo Remix
Chapter 3: Breads: All Rise
Chapter 4: Vegetarian: Romaine Calm
Chapter 5: Fish and Seafood: A Shore Thing
Chapter 6: Meat and Poultry: A Cut Above
  • Feature: Hot, Hot Heat – Pepper Sauce
Chapter 7: Drinks and Desserts: Keep it Chilled
Chapter 8: Pantry Essentials: Back to Basics

Metric Conversion Chart
Acknowledgments
Index
About the Author

Promotional Information

  • National food media outreach.
  • Finished copy mailing to author's contacts (including J. Kenji Lopez-Alt and Chintan Pandya), Guyanese and West Indian personalities, with a focus on leading BIPOC voices in food media.
  • Social media and influencer campaign: Chef Dev has an impressive social following with 111K followers on IG (more than 60% based in the U.S.), 80K followers on Facebook, 73k on TikTok, 20k on YouTube. We'll look to connect with his audiences through paid social campaigns and influencer outreach.
  • Chef Dev regularly participates in food pop-up events in, L.A., NYC, and Orlando. We will be collaborating with his PR team on his U.S. brand extension, with a plan of hosting book launch events in key U.S. cities (TBD)
  • Cross-promotion with the author's brand partners.

About the Author

Devan Rajkumar, aka “Chef Dev,” is a classically trained and award-winning chef who has plowed his way through top-tier kitchens, marquee events and much-lauded television programming, pushing boundaries of innovation and creativity at every step of the way. He is the stalwart chef expert on CityLine and a Food Network judge for the critically acclaimed program Fire Masters.

Proudly Guyanese-Canadian with strong East Asian roots, Chef Dev celebrates the food traditions of East and West Indian cuisine and demonstrates how easy it is to make bold, flavorful food with easy-to-find ingredients. Outside the food space, he mentors youth and performs community service. Chef Dev is based in Toronto, Canada.

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