Introduction
1. Markets and Stories
2. Breast Cancer Therapies and Innovation
3. A Market of Expectations
4. Making Sense of a Market
5. Patterns in Meaning-Making: Categories over Time
Conclusion: Markets from Stories
Sophie Mutzel is Professor of Sociology at the University of Lucerne, Switzerland. She is the author of Making Meaning of the Move of the German Capital (2002).
![]() |
Ask a Question About this Product More... |
![]() |