Table of Contents

Introduction
1. Markets and Stories
2. Breast Cancer Therapies and Innovation
3. A Market of Expectations
4. Making Sense of a Market
5. Patterns in Meaning-Making: Categories over Time
Conclusion: Markets from Stories

About the Author

Sophie Mutzel is Professor of Sociology at the University of Lucerne, Switzerland. She is the author of Making Meaning of the Move of the German Capital (2002).