Table of Contents

Chapter 1 The Social Psychology of the Television Viewer; Chapter 2 The Active Viewer; Chapter 3 The Case of the Soap Opera; Chapter 4 The Role of the Text in Social Psychology; Chapter 5 The Resourceful Viewer; Chapter 6 Viewers’ Representations of Television Characters; Chapter 7 Divergent Interpretations of Television Soap Opera; Chapter 8 Audiences and Interpretations;

About the Author

Livingstone, Sonia

Reviews

'The book provides extremely useful thoughts and approaches for media scholars an impressive book.' - European Journal of Communication, 15(1)