Table of Contents

Introduction: Making it Personal
Chapter Two: The Drive to Personalize
Chapter Three: Me, Myself, and the Algorithm
Chapter Four: Hiding Your "Scuzzy Bits"
Chapter Five: Autoposting the Self into Existence
Chapter Six: Validating the Self Through Google
Conclusion: Removing 'the Personal' from Personalization Bibliography
Appendix
Endnotes

About the Author

Tanya Kant is Lecturer in Media and Cultural Studies (Digital Media) at the University of Sussex, UK. She is Co-Managing Editor of the open access, multimedia publishing platform REFRAME.

Reviews

"No one else has conducted a substantive study on algorithmic personalization quite like this. The chapters provide the reader with a helpful, wide-ranging terrain from which to understand how partial subjectivity is enacted across varied fronts. This is an important primer for algorithmic studies as a whole." -- John Cheney-Lippold, University of Michigan
"Making it Personal eloquently brings into focus the murky world of personalization algorithms and data tracking in order to interrogate the complex ways users understand and negotiate these systems. It usefully moves us beyond discussions of privacy, surveillance, and authenticity to skillfully interrogate what it really means to be subject to these algorithmic logics." -- Kylie Jarrett, Maynooth University