Part I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price ChangeCHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Topics in Managerial EconomicsCHAPTER 14: Advanced Pricing TechniquesOnline Appendix 4: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessWeb Chapter 1: The Investment DecisionAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX
Currently associate professor of economics at University of South
Florida. He worked for two years as an energy economist at Oak
Ridge National Laboratory before joining the faculty at USF in
1982. He now teaches managerial economics at the undergraduate
level and in two executive training programs, a traditional
Executive MBA program and an Executive MBA program for physicians
that draws doctors nationwide. Professor Thomas has published
numerous articles on government regulation of industry and
antitrust issues in Quarterly Journal of Economics, Journal of Law
and Economics, Southern Economic Journal, Journal of Economics and
Business, Quarterly Review of Economics and Business, and Journal
of Economic Education. He serves as a policy associate at the
Center for Economic Policy Analysis at University of South Florida.
Professor Thomas lives with his wife and daughter in Tampa,
Florida, where he enjoys playing tennis.
Professor Emeritus of Economics at Texas A&M University. He
spent 30 years in the Department of Economics at Texas A&M,
where he served as Department Head from 1977 through 1981, and held
the Rex B. Grey University Professorship of Free Enterprise from
1981 through 1985. Professor Maurice published numerous articles on
microeconomic theory in the top economic journals. He co-wrote two
scholarly books on natural resource depletion: The Doomsday Myth
and The Economics of Mineral Extraction. He also wrote with Charles
Ferguson, and later Owen Phillips, the widely used intermediate
level microeconomics textbook Economic Analysis, which was
published from 1971 to 1996. Professor Maurice retired to
Gainesville, Florida, where he lived until his death in the Spring
of 1999.
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