About the Author

Richard L. Alfred is professor of higher education in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. The author of more than 150 books, articles, and monographs on organizational strategy, leadership and management, effectiveness, and change management, his award-winning 2005 book Managing the Big Picture in Colleges and Universities: From Tactics to Strategy ushered in a new way of thinking about management in colleges and universities. During a 40-year career, Dr. Alfred has worked with several hundred colleges in designing strategy, strategic plans, institutional effectiveness models, and transformational strategies to enhance organizational performance.