Table of Contents

Acknowledgments ix

The Authors xi

The Editors xvii

Introduction xix

Part One Planning and People 1

Chapter 1 Mission First: Achieving IT Alignment 3
Steve Heye

Chapter 2 Managing Technology Change 35
Dahna Goldstein

Chapter 3 Measuring the Return on Investment of Technology 53
Beth Kanter

Chapter 4 How to Decide: IT Planning and Prioritizing 79
Peter Campbell

Chapter 5 Finding and Keeping the Right People 101
James L. Weinberg, Cassie Scarano

Chapter 6 Budgeting for and Funding Technology 133
Scott McCallum, Keith R. Thode

Part Two The Tools 157

Chapter 7 The Foundation: Introduction to IT and Systems 159
Kevin Lo, Willow Cook

Chapter 8 Where Are Your Stakeholders, and What Are They Doing Online? 187
Michael Cervino

Chapter 9 Effective Online Communications 213
John Kenyon

Chapter 10 Donate Now: Online Fundraising 245
Madeline Stanionis

Chapter 11 Where Will We Be Tomorrow? 269
Edward Granger-Happ

Index 283

About the Author

Holly Ross is the executive director of The Nonprofit Technology Network (NTEN). Katrin Verclas is a former executive director and current board member of NTEN. She is an IT consultant and project manager. Alison Levine is a special projects fellow with NTEN and has worked in the nonprofit sector for over ten years. The Nonprofit Technology Network (NTEN) provides hands-on training, sector-wide research and a network of peers to nonprofit staff to help them effectively use technology in their work. They believe that technology allows nonprofits to work smarter, more efficiently, and with greater social impact.