Preface ix
Acknowledgments xiii
Chapter 1 Your Investor Identity: And Why You Need One 1
Chapter 2 Investor Identity Fundamentals: Frames, Motivations, and Goals 15
Chapter 3 Your Investor Personality: Your Character and Style 49
Chapter 4 Your Investor Emotions: The Hidden Drivers of Behavior 69
Chapter 5 Your Investor Values: What’s Most Important to You? 99
Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps 115
Chapter 7 Your Investor Stress: Smoothing Out the Ups and Downs 151
Chapter 8 Being Your Best Self 179
Appendix A Summary of Meditation Techniques 205
Appendix B Gratitude List 209
Notes 213
About the Authors 219
Index 221
RICHARD L. PETERSON works at the intersection of the mindand markets. He is co-founder of MarketPsych LLC, where he trainsfinancial advisers, portfolio managers, traders, and executives inemotion management and intuitive decision skills. Peterson is alsoManaging Director at MarketPsy Capital LLC, a psychology-basedasset-management firm. Additionally, he operatesMarketPsychAdvisor.com which offers investors real-time marketpsychological intelligence on individual stocks, ETFs, and markets.Peterson is the author of the Wiley title Inside the Investor'sBrain, which was praised as "exceptionally well-written" and"outstanding" by Barron's. His financial psychology research hasbeen published in leading academic journals and textbooks, and heis an Associate Editor of the Journal of Behavioral Finance.Peterson has degrees in electrical engineering, arts, and medicinefrom the University of Texas. He is a Board-certified psychiatristand performed post-doctoral studies in neuroeconomics at StanfordUniversity. Peterson lives in Los Angeles with his wife and twodaughters. FRANK F. MURTHA received his PhD in counseling psychologyfrom the University at Buffalo in 2001. He went on to join theconsulting firm, RHR International LLP where he developed seniorexecutives in leadership and pioneered a specialty in the new fieldof behavioral finance. In 2003 Murtha cofounded MarketPsych LLC,where he has led hundreds of workshops and trainings on appliedinvesting psychology. Murtha's clients have included investmentbanks, financial services companies, and day trading firms, wherehe has coached financial advisors, analysts, and portfolio managersin reaching peak performance. Murtha has taught at numerousuniversities and is adjunct faculty at New York University. He is arecognized gambling and behavioral finance content expert andfrequent contributor on the subject of investing psychology forprint and electronic news media. Murtha lives in New York City withhis wife and son.
"The market is flooded with books on investor psychology, but most only outline the various ways we screw up with our investments. This is the first book that identifies the root causes and gives a variety of practical, imaginative ways to heal thyself." (Kiplinger's Personal Finance, December 2010)
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