Shailin Dhar, based in New York City, New York, is a founding partner of Method Media Intelligence, a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, he's served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media, and Business Development and Operations Manager at DOL Marketing. Scott Thomson, based in London, UK, is a partner at Method Media Intelligence. He has twenty-five-years' experience helping companies like Publicis, Nielsen, Dentsu and Naked Communications design and measure marketing strategies. Thomson helped the UK's Ministry of Defence design user-friendly dashboards and controls for military equipment.
"It's great to see Shailin Dhar and Scott Thomson pushing hard to
open up the black box that is digital advertising. This book dives
deep into the multiple aspects that advertisers should control and
provides actionable solutions. It's only through the work of people
like this that the current situation will improve. Brilliant
content."
*Nick Manning, cofounder of Manning Gottlieb OMD, former COO of
Ebiquity, media transparency advisor to the Association of National
Advertisers and founder of Encyclomedia*
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