Table of Contents

Foreword - Steve Chandler, author of The Story of You Introduction - Is you business ready for lift-off? Chapter 1 - Building your brand Chapter 2 - Advertising your products or services Chapter 3 - Brochures and leaflets that get noticed Chapter 4 - Better results with direct mail and e-mail Chapter 5 - Hidden riches in niche marketing Chapter 6 - Harnessing the power of the Internet Conclusion - What next? Acknowledgements About the author

About the Author

Alastair Campbell has established a reputation for clear, insightful business advice through his speaking, writing and mentoring. He has built on the experience of working at the cutting edge in London with his own successful consultancy, The Ideal Marketing Company, helping enterprises of all sizes achieve their potential.

Reviews

I'd challenge anybody to read [The Marketing Launchpad] and not look at their marketing with a renewed sense of 'I can do this better'. The enthusiasm of the author spills out of every page. I found myself jotting down notes in the margins. It's for those who 'do'. -- B2B Marketing