We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


Warehouse Stock Clearance Sale

Grab a bargain today!

Marketing Modernism in Fin de Siecle Europe


Product Description
Product Details

Table of Contents

AcknowledgmentsIntroduction3Ch. 1"This painting sells"18Ch. 2"The circle of dealers"49Ch. 3Rhetoric from the Battlefield: Innovation and Independence81Ch. 4The Retrospective107Ch. 5The Juste Milieu International138Ch. 6Secessionism167Ch. 7The Rise of the Impressionist Weltanschauung201Ch. 8Der Fall Meier-Graefe235Postscript: 1905264Appendix277Notes279Index349

Promotional Information

The fullest account yet of the Paris art market (and its international counterparts) and its role in the rise of modernism from laughing stock to sound investment. -- "Arlis"

About the Author

Robert Jensen is currently a Fellow at Stanford Humanities Center.


"[Jensen] provides new dimension to our understanding of the construction of the canon of modernist art history... Jensen's most significant contribution is ... a wide ranging perspective on the development of the modernist canon that is based not on style but on the politics of exhibition and reception."--Marjorie Schreiber Kinsey, Nineteenth-Century French Studies "Jensen's fascinating research takes us into the complexity of Kunstepolitiks at the end of the nineteenth century and provides new dimension to our understanding of the construction of the canon of modernist art history."--Marjorie Schreiber Kinsey, Nineteenth-Century French Studies "Jensen's contribution lies in explicating how art is marketed like any other consumer product, without denying its beauty, originality, or transcendence. His study is useful to marketing scholars as an example of how other fields use marketing concepts and how marketing is viewed by the outside world."--Jonathan E. Schroeder, Journal of Macromarketing

Ask a Question About this Product More...
Look for similar items by category
People also searched for
Item ships from and is sold by Fishpond World Ltd.
Back to top