We use cookies to provide essential features and services. By using our website you agree to our use of cookies .


Warehouse Stock Clearance Sale

Grab a bargain today!

The Marketing Plan Handbook

Hurry - Only 2 left in stock!

Product Description
Product Details

Table of Contents

Chapter 1: Marketing Planning: New Urgency, New Possibilities
Chapter 2: Analyzing the Current Situation
Chapter 3: Understanding Markets and Customers
Chapter 4: Planning Segmentation, Targeting, and Positioning
Chapter 5: Planning Direction, Objectives, and Marketing Support
Chapter 6: Developing Product and Brand Strategy
Chapter 7: Developing Pricing Strategy
Chapter 8: Developing Channel and Logistics Strategy
Chapter 9: Developing Marketing Communications and Influence Strategy
Chapter 10: Planning Metrics and Implementation Control

Ask a Question About this Product More...
Look for similar items by category
Home » Books » Business » Marketing » General
People also searched for
Item ships from and is sold by Fishpond.com, Inc.

Back to top