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Marketing Warfare


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Table of Contents

2500 Years of War. The Principle of Force. The Superiority of the Defense. The New Era of Competition. The Nature of the Battleground. The Strategic Square. Principles of Defensive Warfare. Principles of Offensive Warfare. Principles of Guerilla Warfare. The Cola War. The Beer War. The Burger War. The Computer War. Strategy and Tactics. The Marketing General.

About the Author

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

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