Table of Contents

Part One: Communication and Media Power 1. Introduction 2. Reflections on Media History Part Two: Media Players and Practices 3. Press Barons and Media Moguls 4. The BBC: The Struggle for Public Service Broadcasting 5. Moral Panics, Media Scares, and Real Problems 6. Photo-Journalism: Every Picture Tells a Story 7. The Royal Family and the Media 8. Advertising: A Word From Our Sponsors 9. Public Relations and Propaganda Wars Part Three: Media Audiences and Reception 10. Audience Reception Theory 11. Consuming the Media: Communication Technology and Audience Choice 12. Appropriating Pleasure: Diverse Interpretations and Audience Re-Readings 13. Rethinking Media Influence and Power Bibliography; Index

About the Author

John Eldridge, Professor of Sociology, University of Glasgow, Jenny Kitzinger, Senior Research Fellow in Sociology of Media, University of Glasgow, Kevin Williams, Senior Lecturer in Mass Communication Studies, University of Wales College of Cardiff

Reviews

This is likeable and provocative stuff./Journal of Area Studies 1998.
`a useful ... introduction to the mass media in Britain'
Times Higher Education Supplement