Shlomo Breznitz is the founder of CogniFit, a company
devoted to the goal of improving cognitive fitness. The author of
seven books and many scientific articles, he has been engaged as a
visiting professor by numerous leading institutions, including the
University of California at Berkeley, Stanford University, and the
London School of Economics.
Collins Hemingway is a writer and technologist who has
co-written several books and written innumerable articles for the
general public.
“Dr. Shlomo Breznitz is, by virtue of his lifelong ingenuity, a
rare combination of scientific creativity and sobriety, and decades
of research on two of the most important areas of brain
research—how to protect the brain from stress and how to develop it
through mental exercises—one of the most suitable people on the
planet to write this interesting, realistic, practical, clear book
on what most people need to do to preserve and maximize their brain
capacity. Written with technologist Collins Hemingway, Maximum
Brainpower is a wonderfully helpful book, for young and old, on how
to keep the brain invigorated and developing into old age. After
reading it, you will understand what you must do for your brain,
and why you must do it.”—Norman Doidge M.D., New York Times
bestselling author of The Brain That Changes Itself
“Everyone knows the importance of physical fitness; less
appreciated is the necessity of cognitive fitness. How do you
maintain an exercised, stimulated, flexible brain? Start by reading
this book.”—David Eagleman, New York Times bestselling author of
Incognito
“Maximum Brainpower is well written and each page stimulates the
reader to read the next. Moreover, the topic itself—the brain and
its secret powers—is profound, rich, and enriching. In other words:
Because of its forceful suggestions, its analyses, and its wide
knowledge, this book is well worth reading. And re-reading.”—Elie
Wiesel, Nobel Peace Prize Laureate and author
“Many of us are petrified of Alzheimer’s disease, strokes, and
other maladies that impair the functioning of the brain. Breznitz
and Hemingway can deliver no ‘magic bullet’ to prevent dementia.
But their book does get you thinking about what you can do to
develop and maintain your gray matter, build on the plasticity of
the brain, and increase the likelihood that you’ll live not just a
longer but a fuller life.”—The Huffington Post
“Most books about healthy brain maintenance just give you the
‘how’; this one tells you why. And it helps you do it.”—Rita
Carter, author of Mapping the Mind
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