Dan Schawbel
""Self-branding may seem like a useless buzz-phrase better suited
to Donald Trump, particularly given that you're just trying to lay
low and hang on to your job until the recession is over. But
personal branding guru Dan Schawbel, author of the upcoming book Me
2.0: Build a Powerful Brand to Achieve Career Success," " says it
can be even more important to create a distinctive, marketable role
for yourself in a recession."" —U.S. News & World Report """Me 2.0"
is an easy, thought-provoking read and recommended for anyone who
may find themselves back on the job market with only a paper resume
as a calling card."" —Entrepreneur ""[Schawbel] presents a very
detailed and comprehensive guide to employing a full arsenal of
mostly online tools -- including social networking -- to develop a
public persona that will enable you to be the go-to person for your
area of expertise. In addition, he provides a very thoughtful set
of self-assessments and bullet points for eva
"Self-branding may seem like a useless buzz-phrase better suited to
Donald Trump, particularly given that you're just trying to lay low
and hang on to your job until the recession is over. But personal
branding guru Dan Schawbel, author of the upcoming book Me 2.0:
Build a Powerful Brand to Achieve Career Success,"" says it can be
even more important to create a distinctive, marketable role for
yourself in a recession." --"U.S. News & World Report"""Me 2.0" is
an easy, thought-provoking read and recommended for anyone who may
find themselves back on the job market with only a paper resume as
a calling card." --"Entrepreneur" "Only 25, Dan Schawbel has
branded himself as the expert in personal branding. Even more, he's
found a competitive edge: He's the expert in "Gen-Y "personal
branding. Schawbel writes an online personal branding magazine. He
has a personal branding website. He says personal branding will
help college students land jobs, entrepreneurs get financing, even
managers earn promotions." --Miami Herald "The Business world is
changing and what Dan Schawbel has captured in this book is the
pulse of the changing branding market." --Gary Vaynerchuk, host and
founder of Wine Library TV""
Self-branding may seem like a useless buzz-phrase better suited to
Donald Trump, particularly given that you're just trying to lay low
and hang on to your job until the recession is over. But personal
branding guru Dan Schawbel, author of the upcoming book Me 2.0:
Build a Powerful Brand to Achieve Career Success"","" "" says it
can be even more important to create a distinctive, marketable role
for yourself in a recession. --U.S. News & World Report
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