Table of Contents

Introduction.

1. Ideology, Consciousness, Hegemony.

2. Social Rules and Power.

3. Culture and Cultural Power.

4. The Active Audience.

5. Meaning in Motion.

6. Itineraries of the Everyday.

Notes.

Glossary.

References.

Index.

About the Author

James Lull is Professor of Communication Studies at San Jose State University, California, and Adjunct Professor in the Culture Program, University of Colima, Mexico. He is the author of many previous books including Popular Music and Communication (Sage, 1992), China Turned On: Television, Reform and Resistance (Routledge, 1991) and Inside Family Viewing: Ethnographic Research on Television's Audiences (Routledge, 1990).

Reviews

From reviews of the first edition:
'A comprehensive and fair-minded overview of the key media theoreticians, past and present ... an admirably scrupulous textbook.' Times Literary Supplement

'An entertaining and useful book ... a delight to read. Abstruse theoretical concepts are presented in a readable and engaging manner, perfectly suited for the student. Lull often braces his assertions with examples drawn from the recent popular culture, which undergraduates will enjoy. The text is amplified by a useful glossary and reference section, as well as interesting graphics ... Lull's work is certainly recommended.' MultiCultural Review

'A most readable book on theory with examples to help explain concepts like hegemony and post-modernism ... a good introduction to media, communication, and culture for graduate or upper-level students in communication.' Journalism and Mass Communication Educator

'A useful glossary of common terms in media and cultural studies. Lull brings his extensive experience in teaching and cross-cultural audience research to good use, and there is an impressive breadth of theoretical reference ... good, student-friendly text.' Media International Australia

'This book needs to be taken seriously - what the author says is actually quite frightening and offers a glimpse into the real world of global media domination. A valuable addition to the study of media that will have people thinking.' The Lecturer