Introduction.
1. Ideology, Consciousness, Hegemony.
2. Social Rules and Power.
3. Culture and Cultural Power.
4. The Active Audience.
5. Meaning in Motion.
6. Itineraries of the Everyday.
Notes.
Glossary.
References.
Index.
James Lull is Professor of Communication Studies at San Jose State University, California, and Adjunct Professor in the Culture Program, University of Colima, Mexico. He is the author of many previous books including Popular Music and Communication (Sage, 1992), China Turned On: Television, Reform and Resistance (Routledge, 1991) and Inside Family Viewing: Ethnographic Research on Television's Audiences (Routledge, 1990).
From reviews of the first edition:
'A comprehensive and fair-minded overview of the key media
theoreticians, past and present ... an admirably scrupulous
textbook.' Times Literary Supplement
'An entertaining and useful book ... a delight to read. Abstruse
theoretical concepts are presented in a readable and engaging
manner, perfectly suited for the student. Lull often braces his
assertions with examples drawn from the recent popular culture,
which undergraduates will enjoy. The text is amplified by a useful
glossary and reference section, as well as interesting graphics ...
Lull's work is certainly recommended.' MultiCultural
Review
'A most readable book on theory with examples to help explain
concepts like hegemony and post-modernism ... a good introduction
to media, communication, and culture for graduate or upper-level
students in communication.' Journalism and Mass Communication
Educator
'A useful glossary of common terms in media and cultural
studies. Lull brings his extensive experience in teaching and
cross-cultural audience research to good use, and there is an
impressive breadth of theoretical reference ... good,
student-friendly text.' Media International
Australia
'This book needs to be taken seriously - what the author says is actually quite frightening and offers a glimpse into the real world of global media domination. A valuable addition to the study of media that will have people thinking.' The Lecturer
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