Table of Contents

Introduction.- Methods.- Explanation of terms.- AR and VR in the media context.- User experience and needs.- Prouzents for expert interviews.- Analysis of expert interviews.- Outlook.- Appendix 1.- Appendix 2.- Appendix 3.- Appendix 4.

About the Author

Elle Langer is an experienced and award-winning innovation managerfor media and communication products. For national and internationaland international clients (TV and corporate), she has developed and produced numerousproduced. In 2014, she specialized in the immersive media AR and VR.With her agency pimento formate she supports companies in VR and AR projects for edutainment, art, music and mental health and communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she helps to build up theimmersive media in Germany.