Foreword; Preface; Introduction to Media Relations in Sport; The Print Media; The Broadcast Media; Sports Information Specialists; Developing Interviewing Skills; Writing News Releases; Creating a Media Guide; Event Management; Publicity Campaigns; Crisis Management; Global Sport Media Relations; Law & Ethics; New & Emerging Technologies; Index.
Brad Schultz, PhD, is an associate professor in the School of Journalism and New Media at the University of Mississippi. His academic credentials include a bachelors degree in journalism from the University of Missouri (1984), a masters in telecommunications from Southern Illinois (1999), and a doctorate from Texas Tech in 2002. Schultzs area of research interest is the effect of new technology on sports journalism. He has published nearly two dozen research articles in scholarly journals, including the International Journal on Media Management, the Newspaper Research Journal, the Journal of Communication Studies, the International Journal of the History of Sport, and the International Journal of Sport Communication. He has also presented two dozen papers at scholarly research conferences in the US and Canada. In 2006, Schultz launched the Journal of Sports Media, a scholarly journal that publishes twice a year. He continues to serve the journal as editor-in-chief. This is Schultzs fourth book. His previous works include Sports Media: Planning, Production and Reporting (2005, Focal Press), Broadcast News Producing (2004, Sage) and Sports Broadcasting (2001, Focal Press). This year, his chapter on Sport Communication will appear in Introduction to Sport Management to be published by Kendall-Hunt. Prior to entering academia, Schultz spent 15 years in local television sports and news as an anchor, reporter, news director, producer, editor, videographer, and writer. Craig Esherick, JD, is an assistant professor in the School of Recreation, Health and Tourism at George Mason University. He teaches courses in sport management, sport governance and policy, and sport law. Prior to joining the faculty full time he was an adjunct professor at George Mason and an instructor at New York University. Esherick was formerly the head mens basketball coach at Georgetown University from 19992004, taking over for Hall of Fame coach John Thompson, for whom he served as an assistant coach since 1982. Esherick compiled a record of 103-74 during his tenure as head coach at Georgetown, where he played from 197478. He led the Hoyas to the 2001 NCAA Tournament Sweet 16 and the 2003 National Invitational Tournament championship game. As an assistant, Esherick was part of three Elite Eight teams and two Final Four squads, including the 1984 team that won the national championship. He also served as an assistant coach on the 1988 U.S. Olympic team that earned a bronze medal at the Seoul Games. Following his coaching career, Esherick was a writer and hosted an online radio show with AOL Sports. He then served as the vice president of athletic relations for CSTV while also providing content for the cable sports network. Esherick has also served as a television color commentator for college basketball games produced by the MidAtlantic Sports Network, ESPNU, Verizon FIOS, Comast, and Cox. He is also a member of the Arlington County (VA) Sports Commission.
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