Table of Contents

Part 1: Key Concepts: Meaning and Media Case Study: Analysing Images, Narratives Case Study: Psycho and News Narratives Genres and other classifications Case Study: Buffy the Vampire Slayer Case Study: Silence of the Lambs Case Study: Relating 'September 11th' to Action-entertainment, Questions of Representation Case study: Stardom and Celebrity, Ideologies and Power Case Study: News Audiences Case study: Selling Audiences Institutions Case Study: Television as Industry and Institution, Industries Case study: The Music Industry, Technology and Synergy Part 2: Media Practices: Research Production Organisation Production Techniques Distribution, Promotion and Selling Advertising Space Case Studies: Film Distribution in the UK; A local Media Market The British Film Industry Advertising and Branding Case study: The ASA and Debates on Regulation Part 3: Media Debates Postmodernism: Case Study: Pulp Fiction Globalisation Technologies: Case study: Cybercultures - Living in an Internet World Realisms: Case studies: Direct Cinema; Neo-realism and the Realist Fiction Film Regulation Part 4: Reference Glossary Bibliography Useful information Index

Reviews

"A commendable project, brilliantly conceived and executed, this is simply the best introduction to media studies we have, and even better in this updated version. Students can rely on this volume with complete confidence - as thorough and rigorous as it is readable."
- Toby Miller, New York University
"I'm a passionate fan of the book."
-Clemencia Rodriguez, University of Texas at San Antonio
..."An essential introduction to the subject."
-Jonathan Bignall, University of Reading