Table of Contents

Series Foreword
Comparing Politics in Two Cultures
Constructing a Political Communication Project in Two Cultures by Lynda Lee Kaid, Jacques Gerstlé, and Keith R. Sanders
Theoretical Dimensions of the U.S.-French Presidential Campaign Studies by David L. Swanson
A Tale of Two Countries: Media and Messages of the 1988 French and American Presidential Campaigns by Franklyn S. Haiman
Mediated Campaign Messages
The Staging of Argumentation Strategy in the 1988 French Presidential Campaign by Georges Lavau
Political Broadcasts: An Analysis of Form, Content, and Style in Presidential Communication by Anne Johnston
A Narrative Analysis of the American Party Platforms and the French Professions de Foi: Reality Construction in Two Cultures by Larry David Smith
French Political Advertising: A Semiological Analysis of Campaign Posters by Henri Quere
The Formation of the Electoral Agenda: A Case Study in Social Welfare Issues in the United States and France by Frederic Sawicki and Chris M. Leland
Media Coverage of the Campaigns
Television News and the Construction of Political Reality in France and the United States by Jacques Gerstlé, Dennis K. Davis, and Olivier Duhamel
News Magazine Coverage of the French Campaign by Jean-Claude Sergeant and Yves Deloye
U.S. Newsmagazine Coverage of the U.S. and French Presidential Elections: Mediated Construction of the Candidates and Issues by Ann Marie Major and L. Erwin Atwood
Face to Face: The 1988 French Debate by Jean-Baptiste Legavre
The Debate about Debates: Production and Event Factors in the 1988 Broadcast Debates in France and the United States by Valerie Cryer Downs
The Spinning of the Tale: Candidate and Media Orchestrations in the French and U.S. Presidential Elections by Katherine Hale
The "Bebete Show": Satire in the 1988 French Campaign by Annie Collovald
Implications of Mediated Campaigning
Audiences for Election Communication in France and the United States: Media Use and Candidate Evaluations by Holli A. Semetko and Julio Borguez
The Effects of Television Broadcasts on Perceptions of Presidential Candidates in the United States and France by Lynda Lee Kaid
Implications of Presidential Communication for Electoral Success by Joe S. Foote
Commonalities, Differences, and Lessons Learned from Comparative Communication Research by Jacques Gerstlé, Keith R. Sanders, and Lynda Lee Kaid
Selected Bibliography
Index

Promotional Information

This study analyzes the construction of mediated political reality in each country's 1988 presidential campaign, drawing on the expertise of scholars from both nations.

About the Author

LYNDA LEE KAID is Professor of Communication at the University of Oklahoma and the co-editor of Political Communication Review. She has authored three previous books on political communication and numerous journal articles.

JACQUES GERSTLE is a Professor of Political Science at the University of Paris I (Sorbonne) and the University of Poitiers.

KEITH R. SANDERS is a Professor of Communication and Chancellor, University of Wisconsin-Stevens Point.