Preface to the First Edition viii
Acknowledgments ix
Part I The Prologue to Graphic Design 1
The visual
message from prehistory through the medieval era
1 The Invention of Writing 5
2 Alphabets 21
3 The Asian Contribution 35
4 Illuminated Manuscripts 49
Part II A Graphic Renaissance 69
The origins of
European typography and design for printing
5 Printing Comes to Europe 73
6 The German Illustrated Book 85
7 Renaissance Graphic Design 103
8 An Epoch of Typographic Genius 129
Part III The Bridge to the Twentieth Century 147
The
Industrial Revolution: The impact of industrial technology upon
visual communications
9 Graphic Design and the Industrial Revolution 151
10 The Arts and Crafts Movement and Its Heritage 187
11 Art Nouveau 209
12 The Genesis of Twentieth-Century Design 245
Part IV The Modernist Era 265
Graphic design in the
first half of the twentieth century
13 The Influence of Modern Art 269
14 Pictorial Modernism 291
15 A New Language of Form 316
16 The Bauhaus and the New Typography 345
17 The Modern Movement in America 371
Part V The Age of Information 391
Graphic design in
the global village
18 The International Typographic Style 397
19 The New York School 415
20 Corporate Identity and Visual Systems 439
21 The Conceptual Image 465
22 Postmodern Design 491
23 National Visions within a Global Dialogue 513
24 The Digital Revolution—and Beyond 571
Epilogue 621
Bibliography 623
Image Credits 657
Index 663
The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography.
Alston W. Purvis is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co-author of numerous books on graphic design history.
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