New biography of Ryanair's controversial boss, Michael O'Leary, with unique insights into his role in the airline's huge success and its recent troubles.
With nearly thirty years' experience - as an award-winning reporter, newspaper editor, broadcaster and columnist - Matt Cooper is one of the outstanding Irish journalists of his generation. He is the author of three critically acclaimed and bestselling books - Who Really Runs Ireland?, How Ireland Really Went Bust and The Maximalist, the definitive biography of Ireland's first global business star, Tony O'Reilly. He lives in Dublin with his family.
An indispensable guide for anyone who wants to understand not just
where Michael O'Leary and Ryanair are coming from, but where they
are going
*Sunday Business Post*
A frequently enlightening unauthorised biography ...
entertaining
*Irish Independent*
Cooper's book tracks O'Leary's change of attitude towards
passengers since 2014. He built his career amid alehouse expletives
and wisecracks that should have been enough to make most customers
steer clear - were it not for the promise of ever lower prices.
*The Mail on Sunday*
Fascinating book ... very comprehensive
*The Stand*
In a world of colourless corporate leaders, Ryanair's aggressive,
mouthy chief executive provides catnip for journalists. Cooper, an
award-winning Irish writer and reporter, makes the most of the
opportunity to dissect his colourful subject.
*The Financial Times*
Matt Cooper explores the recent tough times for the high-profile
businessman.
*The Journal, Ireland*
This is an engaging read full of anecdotes, some of which shocked
me and made me laugh out loud
*The Scotsman*
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