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Micro-Entrepreneurship For Dummies


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Table of Contents

Introduction 1 Part I: Getting Started with Micro-Entrepreneurship 7 Chapter 1: Micro-Entrepreneurship 101: Just the Basics, Please 9 Chapter 2: Knowing Your Path as a Micro-Entrepreneur 17 Chapter 3: Understanding Yourself: What Makes You Tick 31 Chapter 4: Setting Up Your Internet Presence 45 Chapter 5: Honing In on Opportunities 59 Part II: Finding Great Micro-Entrepreneurship Ideas 77 Chapter 6: Creating Your Arts and Crafts Micro-Business from Scratch 79 Chapter 7: Selling Other Stuff: The Golden Rules of Success 91 Chapter 8: Selling Your Services 105 Chapter 9: Writing for Money 121 Chapter 10: Getting Into Self-Publishing 133 Chapter 11: Being a Successful Affi liate 153 Chapter 12: Cashing in on Advertising 169 Part III: Marketing and Selling Your Micro-Business 187 Chapter 13: Understanding Your Marketing Approach 189 Chapter 14: Communicating with Prospective Customers 205 Chapter 15: Utilizing Search Engine Strategies to Market Your Business 223 Chapter 16: Using Blogs and Ezines in Your Marketing Plan 237 Chapter 17: Marketing through Social Media 255 Chapter 18: Implementing Other Marketing Strategies 267 Part IV: Considering Taxes and Legal Issues 285 Chapter 19: Outsourcing: Getting Others to Help You 287 Chapter 20: Micro to Macro: Growing and Selling Your Business 301 Chapter 21: Uncle Sam Comes Calling: Tax Issues for the Micro-Entrepreneur 315 Part V: The Part of Tens 333 Chapter 22: Ten Beginning Micro-Entrepreneur Pitfalls (and How to Avoid ?em) 335 Chapter 23: Ten (Plus One) Ways to Make Money Quickly 341 Index 347

About the Author

Paul Mladjenovic is a certified financial planner, micro-entrepreneur, and home business educator with more than 25 years' experience writing and teaching about financial and business start-up topics. He owns and is also the author of Stock Investing For Dummies.

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