About the Author

Greg Verdino is vice president of strategyand solutions at Powered, Inc., a full-servicesocial media agency. He has 20 yearsof experience in marketing and related fieldsand has advised such clients as American Airlines,American Express, Coca-Cola, Ford, andPanasonic. Verdino has been profiled in andquoted by many business and news media, includingAdvertising Age, Adweek, Forbes, TheNew York Times, and The Wall Street Journal.He lives in Huntington, NY.