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The Mind is Mightier

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About the Author

Bar-Giora Goldberg is an American-Israeli scholar and entrepreneur. He received his BSc and MSc from the Technion, Haifa; both in Electrical Engineering and Communication theory. With a lifelong career in Technology, he co-founded two US venture-funded technology companies, in Communications and Imaging and published more than 25 US patents. Goldberg published a technical book with McGraw-Hill Company in 1995, titled: Digital Techniques in Digital Synthesis. ISBN 0-07-024166-x. Consequently, he had a teaching career (tech seminars), mostly in the US and Europe. Goldberg's lifelong interests were also in the area of History, Music (classical and opera) and Architecture. His recent focus has been the subject of this book: the rise of Cognition and Complexity and the evolution of our art, science, politics, the perception of the world and the social order. Goldberg resides in San Diego, CA.


Publishers Weekly Booklife Review Goldberg's analysis of humanity's cognitive evolution reframes our past and re-envisions our future. He argues that humanity's rapid acceleration of "cognition," or the ability to generate and communicate abstract thoughts, has allowed us to transcend the Darwinian endgame of mere physical survival and instead live in "the age of Idea, Data and Cognition." Because abstract thinking is now the primary mode of our existence, we each inhabit the "Cognitive-Cloud," Goldberg's term for the "mental universe" composed of our own ideas and beliefs that mediates our relationship with reality. Goldberg goes on to argue that the Cognitive-Cloud's growing power has increased the complexity of nearly every aspect of human life, including government, economics, religion, and the arts.While he celebrates the generative possibilities of the Cognitive-Cloud, Goldberg also warns that "much of what we do and imagine is the invention of our mind" and notes the dangers of not recognizing that we can be "prisoners" of our clouds. He embraces the complexity of his subject, and there's much that's fascinating and challenging in his abundant details and wide survey of topics. The material can also overwhelm, though, and some readers will struggle to synthesize all the information and connect it to Goldberg's ideas on cognition and complexity. In addition to his broad scope, Goldberg's writing style amplifies the intricacy of his subject, as he shifts topics quickly and frequently circles back to previous points. Some readers will revel in the kaleidoscope of facts that he presents, while others will wish for a more focused discussion.Goldberg presents a steady stream of intriguing facts and thought-provoking quotations. His analysis of the Cognitive-Cloud's impact on frontiers like Artificial Intelligence, cryptocurrency, and climate change offers a fascinating peek at our future. Readers who are up for the challenge will be rewarded by this exciting and in-depth examination of our species' past and its potential.Takeaway: Goldberg's wide-ranging commentary on humanity's next steps offers abundant food for thought for the intellectually curious.Great for fans of: Nicholas Carr's The Shallows: What the Internet Is Doing To Our Brains, Maryanne Wolf's Proust and the Squid: The Story and Science of the Reading Brain, Yuval Noah Harari's Sapiens: A Brief History of Humankind.

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