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Minding Your Business
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About the Author

Horst M. Rechelbacher is an active environmentalist, innovative business leader, author, artist, and organic farmer. In 1978, Horst founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estee Lauder but remained a consultant until March 2003. Since then, he has focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100 percent food-based and organic certified ingredients. Vanity Fair voted Horst one of the most influential environmentalists in the U.S. in 1995 and again in 2005. Horst is one of the three original founders of Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living species. In 2007, he received the Rachel Carson Award for a Lifetime Commitment to Environmental Ethics & Integrity. Horst is also the founder and chairman of the Horst M. Rechelbacher Foundation, a philanthropic organization dedicated to social and environmental preservation projects that operate on a grass-roots level. Horst has authored three other books: Rejuvenation, Aveda Rituals, and Alivelihood. Horst currently resides in Wisconsin and New York City. His organic farm in Wisconsin is solar, wind and geothermal powered, and he grows plant ingredients for Intelligent Nutrients products.

Reviews


I am asked over and over again to introduce books on sustainability and enterprise. This is the first time I said yes because there is knowledge and integrity in this book that measure up to the subject at hand: our destiny, our fate, depending on which path we choose.
- Paul Hawken
From the Foreword
In his brilliant book, "Minding Your Business," Horst shines a bright light on the path to enlightened capitalism and paves the way for a new humane, ethical, and sustainable model of business and success. It is essential reading for visionary entrepreneurs and corporations who want to create success while making a difference in the world. Horst is paving the way for what in the future will be wisdom-based economies in a wisdom based, sustainable, just and peaceful culture focused on the well-being of all.
- Deepak Chopra
Author, "Third Jesus: A Christ We Cannot Ignore" and "The Seven Spiritual Laws of Success"
With so much wisdom and striking simplicity, "Minding Your Business" will become one of the most important books of the year.
- Samuel S. Epstein, M.D.
Chairman, Cancer Prevention Coalition,
Professor Emeritus, School of Public Health University of Illinois at Chicago
"

"I am asked over and over again to introduce books on sustainability and enterprise. This is the first time I said yes because there is knowledge and integrity in this book that measure up to the subject at hand: our destiny, our fate, depending on which path we choose."

- Paul Hawken
From the Foreword

"In his brilliant book, "Minding Your Business", Horst shines a bright light on the path to 'enlightened capitalism' and paves the way for a new humane, ethical, and sustainable model of business and success. It is essential reading for visionary entrepreneurs and corporations who want to create success while making a difference in the world. Horst is paving the way for what in the future will be wisdom-based economies in a wisdom based, sustainable, just and peaceful culture focused on the well-being of all."

- Deepak Chopra
Author, "Third Jesus: A Christ We Cannot Ignore" and "The Seven Spiritual Laws of Success"

"With so much wisdom and striking simplicity, "Minding Your Business" will become one of the most important books of the year."

- Samuel S. Epstein, M.D.
Chairman, Cancer Prevention Coalition,
Professor Emeritus, School of Public Health University of Illinois at Chicago

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