BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of
Management, where he teaches negotiation, innovation, and strategy.
He is the coauthor of Thinking Strategically, Co-opetition, Why
Not?, and The Art of Strategy. A graduate of MIT, and a Rhodes
Scholar, he earned his doctorate at Oxford University. He has been
a columnist for Forbes, and a regular commentator on
Marketplace.
SETH GOLDMAN is the president and TeaEO of Honest Tea, which he
cofounded with Barry Nalebuff in 1997. He is an internationally
recognized spokesman for mission-driven enterprise and
sustainability. He appears regularly on MSNBC, CNBC, and Fox. He
blogs for Treehugger.com, Inc.com, The Huffington Post, and the New
York Times.
“Stories of American business start-ups are a dime a dozen, which
makes margins on them very thin. This might be why this graphic
book about Honest Tea from its co-founders Seth Goldman and Barry
Nalebuff feels like their products – a little unsweetened and,
well, honest.” - Financial Times
“Seth and Barry have translated the wild, often lonely
entrepreneural adventure into a delightfully candid and accessible
read for anyone interested in starting or growing a business. Like
their beautiful drinks, this book is refreshingly honest.”
—Gary Hirshberg, Co-founder and Chairman, Stonyfield Farm
“If you run a business, work for a business, want to know how
business works, or are thinking of starting a business, READ THIS
BOOK! It’s a great story, and the good guys win.”
—Andrew Tobias, The Only Investment Guide You’ll Ever Need
"The honest voices of Seth and Barry coupled with the humanity of
each scene drew me in and made it easy to read this brilliant
business book disguised as a comic. A must-read for budding or
well-rooted entrepreneurs—or really anyone interested in what
happens behind the scenes at a start-up. I loved it!"
—Shazi Visram, Founder and CEO of Happy Family
"When Seth left Calvert to launch Honest Tea, I was puzzled how a
bottled tea venture could be so meaningful. Now I know. Mission in
a Bottle is a courageous, engaging, and frank story around his
inspiring example of social entrepreneurship. I read it in one
sitting."
—Wayne Silby, Founding Chair, Calvert Funds
“Seth and Barry have crafted a rich and compelling story and told
it with the perfect blend of inspiration and humility. For anybody
who has started a business—and especially those considering an
entrepreneurial path—MISSION IN A BOTTLE is a must-read.”
—Daniel Pink, author of To Sell is Human and Drive
An utterly engrossing story of the frustrations and ecstasies
involved in transforming a simple idea into a hugely successful
bsuiness. Anyone who has ever been curious about the inner-workings
of a start-up will find this intimate account both refreshing
and--need it be said?--honest.
- Joshua Foer, author of Moonwalking with Einstein
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