About the Author

Aurelie Guerrieri is a leading global catalyst in mobile advertising and a champion for gender diversity. She advises mobile, digital and IoT businesses on growth scaling. Silicon Valley CMO and McKinsey trained, she has helped blue chips and rising stars alike leverage mobile for 8-digit revenue expansion and successful exits. Aurelie is President Emeritus of Women in Wireless, an organization she grew to 12,000 members worldwide. She is a sought after public speaker and contributor to media publications, and creator of the popular Mobile Native column in The Drum. In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer.