Preface
Acknowledgements
1. Forces at the Gate: An Active Audience
2. Navigating Change: The Mobile-First Newsroom
3. Your Social Media Brand: Who Do You Want to Be?
4. Social Newsgathering
5. From the Field: The Mobile Journalist
6. Writing Mobile-Friendly Web Stories
7. Social Media Engagement and Audience Analytics
8. Social Media Ethics and Policies
9. The Spread of Fake News
10. Mobile and Social Media in Your Career
Index
Anthony Adornato is chair of the Department of Broadcast and Digital Journalism at Syracuse University's S.I. Newhouse School of Public Communications in New York. Adornato’s teaching and research focus on the role of social media and mobile technology in journalism. In 2020, Adornato was named a Fulbright Scholar in recognition of his international expertise on the topic. Prior to working in academia, Adornato was an anchor, reporter, and producer at television stations in New York. Connect with him on Twitter at @AnthonyAdornato.
"Every storyteller needs to understand the critical role that
mobile and social media play in our ability to communicate with
today’s audiences. This book offers specific guidance on how to
leverage the power of these unique platforms with a roadmap for
developing the necessary skill sets. From thoughtful discussion of
social media’s misinformation crisis to a rich exploration of the
distinct writing styles needed to create high quality mobile
content, Adornato’s text offers educators and practitioners a
foundation for developing social media and mobile reporting
skills." -Deb Wenger, Ph.D., Assistant Dean, School of Journalism
and New Media, The University of Mississippi"With the second
edition of Mobile and Social Media Journalism, Professor Anthony
Adornato has packed in even more punch than in the first
edition—with timely new chapters on misinformation and writing
across digital platforms. Like the first edition, the volume is
readable, practical, and essential for anyone interested in the
craft of journalism today. I cannot wait to assign it to my
students." - Gina M. Masullo, Ph.D., Associate Professor, School of
Journalism and Media, The University of Texas at Austin"The two new
chapters—on writing mobile-friendly and recognizing and combating
fake news and disinformation—follow the format that makes this book
so valuable: relevant and thoroughly researched information,
clearly explained and accompanied by practical exercises and advice
from journalists on the job. For those who consider themselves
tech-challenged, fear not: Adornato is on top of the latest online
tools and includes many step-by-step instructions and examples.
Throughout the book, he also wisely emphasizes journalism standards
while embracing new storytelling platforms. This book should be
considered a ‘must-read’ for today’s newsrooms as well as
classrooms." -Suzanne Lysak, Associate Professor, Dodge College of
Film and Media Arts, Chapman University"I have been eagerly
awaiting the second edition of Mobile and Social Media Journalism
for my social media journalism courses. My students consistently
give feedback that they enjoy the blend of practical information
with a solid theoretical foundation that Anthony Adornato provides.
With this newly revised and updated volume, Adornato covers the
basics of the mobile reporting skillset budding journalists need to
successfully launch their careers. He also provides an in-depth
look at how misinformation on social is impacting the industry and
society. Importantly, he offers insight into the psychology of fake
news and practical tips for how journalists can identify it." -
Jill Hopke, Ph.D., Assistant Professor of Journalism, College of
Communication, DePaul University"This book is enormously useful for
anyone looking to gain the essential social media know-how that
news organizations today demand. Adornato gives us more than just a
practical guide by also offering the theoretical underpinnings that
help us make sense of what the evolving media landscape means for
the practice of journalism. The strategies outlined here go beyond
when or what to post on which platform, and focus on approaches and
fundamentals that can be applicable regardless of what new social
platform might emerge tomorrow. The second edition is a must-have
for courses wanting to combine journalistic principles with the
latest emerging technologies." - Summer Harlow, Ph.D., Associate
Professor of Journalism, Valenti School of Communication,
University of Houston"At a time when impactful journalism is needed
more than ever, the updated edition of Mobile and Social Media
Journalism presents much-needed guidance aimed at combating
misinformation, and simultaneously suggests new ways to build
audience trust through innovation, creativity, and technology. It
offers new approaches to time-tested strategies that provide
journalists with the tools needed to craft engaging content for
today’s consumers. In short, Anthony Adornato’s book is a blueprint
for journalists both new and seasoned. It lays out the methods
needed to meet the ever-changing demands of our industry and our
audience." - Dante Mozie, Instructor of Journalism, South Carolina
State University "A solid introduction to the real-world challenges
and opportunities of social media, Mobile and Social Media
Journalism mixes academic research with practical instruction from
in-the-field journalists and offers a lens into the fast-paced
newsrooms of 21st century media. As mobile devices and social media
continue to transform the ways in which audiences access news, this
book is an essential resource for students as well as professionals
looking to upskill." - Kelly Fincham, Director, Global Media
program, National University of Ireland Galway"Before Anthony
Adornato wrote his fabulous book, building a proper foundation for
students in my mobile/social media course was like driving around
to six hardware stores. Buy some planks here, some bags of cement
mix there, some rebar for the footers somewhere else. Anthony
brought all the crucial and essential elements of mobile-first
journalism into one place. It has become a must-have field manual
for my course. In the second edition, he explores even more deeply
topics students need to understand more than ever: the financial
sides of the news business and its ethical imperatives." - Rick
Brunson, Senior Instructor of Journalism, University of Central
Florida"Mobile and Social Media Journalism is for anyone who wants
to learn how to use mobile tools and techniques for storytelling.
It is a smart, approachable guide that will help you pick up your
phone and start telling powerful stories. Anthony’s managed to
weave MOJO ideas together with practical tips that will help you go
from the basics to professional practice. I use it to help students
shape their stories, and I’ve also shared it with colleagues and
working journalists looking to ramp up their social storytelling
skills. This book has helped me to better understand what is
possible, and it was fun to read. I really appreciate the way
Anthony is able to both explain and inspire. The book is not just a
‘how-to guide’—it is a ‘what-is-possible guide.’ And the best thing
is that Anthony trusts in the creativity of his readers to figure
out what to do next." - Kathryn Gretsinger, Associate Professor of
Teaching, Journalism, The University of British Columbia
"Every storyteller needs to understand the critical role that
mobile and social media play in our ability to communicate with
today’s audiences. This book offers specific guidance on how to
leverage the power of these unique platforms with a roadmap for
developing the necessary skill sets. From thoughtful discussion of
social media’s misinformation crisis to a rich exploration of the
distinct writing styles needed to create high quality mobile
content, Adornato’s text offers educators and practitioners a
foundation for developing social media and mobile reporting
skills." -Deb Wenger, Ph.D., Assistant Dean, School of Journalism
and New Media, The University of Mississippi"With the second
edition of Mobile and Social Media Journalism, Professor Anthony
Adornato has packed in even more punch than in the first
edition—with timely new chapters on misinformation and writing
across digital platforms. Like the first edition, the volume is
readable, practical, and essential for anyone interested in the
craft of journalism today. I cannot wait to assign it to my
students." - Gina M. Masullo, Ph.D., Associate Professor, School of
Journalism and Media, The University of Texas at Austin"The two new
chapters—on writing mobile-friendly and recognizing and combating
fake news and disinformation—follow the format that makes this book
so valuable: relevant and thoroughly researched information,
clearly explained and accompanied by practical exercises and advice
from journalists on the job. For those who consider themselves
tech-challenged, fear not: Adornato is on top of the latest online
tools and includes many step-by-step instructions and examples.
Throughout the book, he also wisely emphasizes journalism standards
while embracing new storytelling platforms. This book should be
considered a ‘must-read’ for today’s newsrooms as well as
classrooms." -Suzanne Lysak, Associate Professor, Dodge College of
Film and Media Arts, Chapman University"I have been eagerly
awaiting the second edition of Mobile and Social Media Journalism
for my social media journalism courses. My students consistently
give feedback that they enjoy the blend of practical information
with a solid theoretical foundation that Anthony Adornato provides.
With this newly revised and updated volume, Adornato covers the
basics of the mobile reporting skillset budding journalists need to
successfully launch their careers. He also provides an in-depth
look at how misinformation on social is impacting the industry and
society. Importantly, he offers insight into the psychology of fake
news and practical tips for how journalists can identify it." -
Jill Hopke, Ph.D., Assistant Professor of Journalism, College of
Communication, DePaul University"This book is enormously useful for
anyone looking to gain the essential social media know-how that
news organizations today demand. Adornato gives us more than just a
practical guide by also offering the theoretical underpinnings that
help us make sense of what the evolving media landscape means for
the practice of journalism. The strategies outlined here go beyond
when or what to post on which platform, and focus on approaches and
fundamentals that can be applicable regardless of what new social
platform might emerge tomorrow. The second edition is a must-have
for courses wanting to combine journalistic principles with the
latest emerging technologies." - Summer Harlow, Ph.D., Associate
Professor of Journalism, Valenti School of Communication,
University of Houston"At a time when impactful journalism is needed
more than ever, the updated edition of Mobile and Social Media
Journalism presents much-needed guidance aimed at combating
misinformation, and simultaneously suggests new ways to build
audience trust through innovation, creativity, and technology. It
offers new approaches to time-tested strategies that provide
journalists with the tools needed to craft engaging content for
today’s consumers. In short, Anthony Adornato’s book is a blueprint
for journalists both new and seasoned. It lays out the methods
needed to meet the ever-changing demands of our industry and our
audience." - Dante Mozie, Instructor of Journalism, South Carolina
State University "A solid introduction to the real-world challenges
and opportunities of social media, Mobile and Social Media
Journalism mixes academic research with practical instruction from
in-the-field journalists and offers a lens into the fast-paced
newsrooms of 21st century media. As mobile devices and social media
continue to transform the ways in which audiences access news, this
book is an essential resource for students as well as professionals
looking to upskill." - Kelly Fincham, Director, Global Media
program, National University of Ireland Galway"Before Anthony
Adornato wrote his fabulous book, building a proper foundation for
students in my mobile/social media course was like driving around
to six hardware stores. Buy some planks here, some bags of cement
mix there, some rebar for the footers somewhere else. Anthony
brought all the crucial and essential elements of mobile-first
journalism into one place. It has become a must-have field manual
for my course. In the second edition, he explores even more deeply
topics students need to understand more than ever: the financial
sides of the news business and its ethical imperatives." - Rick
Brunson, Senior Instructor of Journalism, University of Central
Florida"Mobile and Social Media Journalism is for anyone who wants
to learn how to use mobile tools and techniques for storytelling.
It is a smart, approachable guide that will help you pick up your
phone and start telling powerful stories. Anthony’s managed to
weave MOJO ideas together with practical tips that will help you go
from the basics to professional practice. I use it to help students
shape their stories, and I’ve also shared it with colleagues and
working journalists looking to ramp up their social storytelling
skills. This book has helped me to better understand what is
possible, and it was fun to read. I really appreciate the way
Anthony is able to both explain and inspire. The book is not just a
‘how-to guide’— it is a ‘what-is-possible guide.’ And the best
thing is that Anthony trusts in the creativity of his readers to
figure out what to do next." - Kathryn Gretsinger, Associate
Professor of Teaching, Journalism, The University of British
Columbia
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