To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.
Warren Berger has studied hundreds of the world's leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning appears regularly in Fast Company and Harvard Business Review. He is the author of the internationally acclaimed book Glimmer, a groundbreaking analysis of innovative thinking that was named one of Businessweek's Best Innovation and Design Books of 2009. Berger has appeared on NBC's Today Show, ABC's World News, CNN, and NPR's All Things Considered. He lives in New York. His website is www.AMoreBeautifulQuestion.com.
A practical testament to the significance of the questioning mind. Kirkus Reviews This potential game-changer will help readers identify where opportunities lie and how to seize them. Publishers Weekly This thought-provoking book offers important insights. Booklist We know that the art of asking questions is at the heart of discovery in science, philosophy, medicine-so why don't we extend that power to all areas of our lives? The thoughtful, provocative questions Warren Berger raises in this book are indeed the kind of 'beautiful questions' that can help us identify the right problems and generate creative solutions. Daniel Pink, New York Times bestselling author of DRIVE and TO SELL IS HUMAN In the old economy, it was all about having the answers. But in today's dynamic, lean economy, it's more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth. Eric Ries, New York Times best-selling author of THE LEAN STARTUP In this wise book, Warren Berger shows us how crucial it is to question every aspect of our lives, from business to school to our choice of toothpaste. My question: Why wouldn't you read this book? A.J. Jacobs, New York Times bestselling author and Esquire columnist The genesis of many great startups is the simple question, 'Wouldn't it be cool if?' Warren Berger helps you understand the power of questions to change the world. Real men ask questions, they don't spout out answers. Guy Kawasaki, former chief evangelist at Apple and author of APE: Author, Publisher, Entrepreneur
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