Acknowledgments. Introduction: Online Success: Money While You Sleep. Show Me the E--Money: How to Earn $24,000 in 24 Hours. Crossing the Digital Divide: How to Guarantee Your Success on the Internet. Internet Marketing 101: A Few Simple Strategies Can Make You Rich. Internet Marketing 201: 12 Powerful Principles for Creating a Feeding Frenzy. Internet Marketing 301: Going Deep--The Secret to Online Streams of Income. Netpreneurs, Start Your Search Engines! Six Powerful Ways to Drive Traffic to Your Site. Online Mar--Ka--Ching! Six Major Ways to Make Money from Your Site. Beyond Stickiness: Nine Magnetic Ways to Keep 'em Coming Back for More. Ready. Set. Launch. How Fast Can You Go from Zero to Cash? Online Stream #1. Joint Ventures: High--Leverage Ways to Make a Fortune Online. Online Stream #2. Affiliate Programs: Cash In by Selling Other People's Stuff. Online Stream #3. Selling Information: Turn Your Ideas into Steady Streams of Cash Flow. Online Stream #4. Eyeballs for Sale: Making Advertising Pay. Online Stream #5. Picks and Shovels: Making Money from the Infrastructure of the Net. Online Stream #6. Treasure Hunting: Turning Junk into Cash with Auctions. Automatic Pilot: Making Money 24/7/365. Index.
ROBERT G. ALLEN is an entrepreneur and the successful author of Nothing Down, the largest--selling real estate investment book in history; the #1 New York Times bestseller Creating Wealth; and the national bestseller Multiple Streams of Income (Wiley). Visit Robert Allen at: www.robertallen.com
Allen (Nothing Down: How To Buy Real Estate with Little or No Money Down; Multiple Streams of Income) has now moved on to espouse the web as the path to more wealth and personal freedom. The first third of the volume is simply hype. The middle third reviews marketing fundamentals as applied to the net material that one might find in any marketing text. The remainder devotes individual chapters to methods for making money on the Internet such as niche marketing, auto responders, selling links, placing ads on your web page, net auctions, and affiliations with companies who want access to your clients. Allen freely uses other individuals to explain concepts and, unlike many authors of this genre, gives them credit. The volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics. Despite the ongoing shake-out in the high-tech arena, there is always an audience for get-rich-quick schemes, and Allen's latest title is a cut above the rest of the Tony Robbins or Dave Del Dotto ilk. An acceptable public library purchase. Patrick J. Brunet, Western Wisconsin Tech Coll. Copyright 2001 Cahners Business Information.