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My Sister's a Barista
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About the Author

John Simmons is the author of "The Economist Guide to Brands and Branding," "The Invisible Grail," and "We, Me, Them and It." He is also the series editor for the Great Brand Stories series and a former director at Interbrand, a leading consulting firm.

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""An eye-opening story of how a simple cafe brand found a warm place in the hearts of the yuppie masses." --The Independent

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