Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page. Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.
"An easily digestible journey through the world of social media,
providing truly valuable insight for businesses and plenty of food
for thought - highly recommended."
*Gemma Butler, Marketing Director, Chartered Institute of
Marketing*
"A well-researched and transparent look at an opaque medium that
should answer most of your social media questions, and plenty you
haven't thought of yet. Hits the myths of social media squarely on
the jaw. A knockout in-depth reference guide and playbook."
*John Dodds, Senior member, The Sharp End LLC*
"Don't be fooled - it is definitely not purely for social media
beginners. Well researched and busts the myths while giving a very
honest and balanced view. This will help any company or
professional get the most from social media by demystifying all of
the misconceptions. The modern-day manual for using social media
across your business!"
*Ollie Sharpe, VP of Revenue at SalesLoft. Ex LinkedIn Senior
Leader*
"Even though I am pretty seasoned with social media, I took away
new information. It offers a great blend of practical implications
from engaging external and internal audiences as well as
legalities. Very informative and useful."
*Janice Kaffer, President and CEO, Hotel Dieu Grace Healthcare*
"While I thought I know my way around in social media, this book
taught me I was wrong. I would recommend this book to any
individual or company who is interested in current forms of social
media, to learn the power and the pitfalls for its businesses, the
individuals and how they are interrelated. It simply is the
one-stop book to read."
*Will Jacobs, COO, SVP Global Operational Excellence and
Engineering, Firmenich*
"This is a readable, relevant and racy book which could not be more
timely. It is also a very important book because it addresses and
answers many crucial questions about social media. Reading it
certainly put me straight on a number of issues and I am grateful
to the authors for doing so."
*Professor Adrian Furnham, Norwegian Business School*
"This book is a must read for anyone struggling with how, when,
what, when and why to use social media in business and in your
personal life too. It's full of facts and details and resources,
with lots of humour throughout. It's practical, and easy-to-read.
You could finish it and come away with lots of tips and tools. The
section about protecting your personal data should be a must-read
for everyone who uses social media."
*Heather Stewart, Owner, Sage Transitions*
"This book is a timely reminder that that our social media use and
presence need to "make sense" and we need to take stock often and
make sure that they work toward giving us an edge and not harming
present and future opportunities."
*Asen Velinov, California Attorney at Law & International Conusel,
Co-Effort Law Firm*
"Countering all the folklore and misconceptions that surround
social media isn't an easy task but Myths of Social Media
illuminates all the essential dos, donts and considerations to help
anyone up their game. A great read."
*Elizabeth J Floyd, Chartered Marketer, Director - Strategically
Tactically*
"Offers compelling arguments that effectively debunk the view
amongst some business leaders that social platforms on the
workplace are always a dampener of productivity."
*Heleana Blackwell, Co-founder, The New Work*
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