Preface

Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young and Duncan Light

Introduction: Naming rights, place branding, and the tumultuous cultural landscapes of neoliberal urbanism

Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young and Duncan Light

1. "This venue is brought to you by. . .": the diffusion of sports and entertainment facility name sponsorship in urban Europe

Jani Vuolteenaho, Matthias Wolny and Guy Puzey

2. Scalar tensions in urban toponymic inscription: the corporate (re)naming of football stadia

Dominic Medway, Gary Warnaby, Leah Gillooly and Steve Millington

3. Who owns the name? Fandom, social inequalities and the contested renaming of a football club in Timişoara, Romania

Remus Creţan

4. Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco

Erin McElroy

5. "Turn your brand into a destination": toponymic commodification and the branding of place in Dubai and Winnipeg

Reuben Rose-Redwood, Maral Sotoudehnia and Eliot Tretter

6. City renaming as brand promotion: exploring neoliberal projects and community resistance in New Zealand

Robin Kearns and Nicolas Lewis

Afterword: The names of urban dispossession

David Madden

Reuben Rose-Redwood is Professor in the Department of Geography at the University of Victoria in British Columbia, Canada.

Jani Vuolteenaho is Senior Lecturer in the Faculty of Social Sciences at the University of Helsinki in Finland.

Craig Young is Professor in the Department of Natural Sciences at Manchester Metropolitan University in the United Kingdom.

Duncan Light is Senior Lecturer in Tourism at Bournemouth University in the United Kingdom.