Table Of Contents Introduction: Why Go Natural A Natural Step Toward Healthier Living / Medicine Cabinet Cleanse / Keep it Simple / Fresh is Best / Developing a Routine / How to Use this Book Chapter One: Building Your Pantry 1.1 Introduction 1.2 Stocking Up The Importance of Quality / Shopping Smart / Ingredient Storage and Shelf Life 1.3 The Essential Ingredients Cold Process Soap / Cosmetic Grade Clay / Adzuki Bean Powder / Baking Soda / Soy Lecithin / Beeswax / Witch Hazel / Apple Cider Vinegar / Sea Salt / Raw Sugar / Carrier Oils / Vegetable Butters / Essential Oils / Hydrosols/ Eggs / Yogurt / Almonds / Fruit 1.4 Outro Choosing the Right Ingredients for Your Own Routine Chapter Two: Face 2.1 Introduction Challenges & Rewards of DIY Facial Care / What to Expect 2.2 Everyday Recipes The Oil Cleansing Method / Washing Grain Recipe / Toner Recipe / Moisturizing Facial Oil Recipe / Facial Cream Recipe / Lip Balm Recipe 2.3 Specialty Recipes Deep Cleansing Masque / Alpha Hydroxy Facial / Soothing Cream Mask Chapter Three: Body 3.1 Introduction Challenges & Rewards of DIY Body Care / What to Expect 3.2 Everyday Recipes Hand-Milled Soap Bars / Body Oil / Body Butter / Sugar or Salt Scrub / Deodorant 3.3 Specialty Recipes Warming Massage Oil / Cuticle Oil / Pedicure Soak and Scrub / Almond and Yogurt Body Scrub Chapter Four: Hair 4.1 Introduction Challenges & Rewards of DIY Hair Care / What to Expect 4.2 Everyday Recipes Baking Soda Wash / Hand-Milled Shampoo Bars / Apple Cider Vinegar Rinse 4.3 Specialty Recipes Conditioning Oil / Egg Yolk Mask / Natural Detangler Sidebars and Blurbs Success Stories: Testimonials from natural beauty converts Life After Shampoo / How I Broke my Fragrance Addiction / Giving Eczema the Axe FAQ: Common questions about natural beauty Is it expensive? / Does your hair smell like vinegar? / I'm just too busy. Troubleshooting: Tips and troubleshooting for adjusting to natural beauty Itchy Scalp / Acne / Dry Skin / Bad Hair Days Feed Your Head: Facts, history, and trivia on natural beauty Detergent vs. Soap: The important distinctions between natural soap and sulfate detergents / Sunscreen: A notable exception to DIY skincare / Why do we shampoo? Toxic Beauty: Information on hazardous chemicals commonly used in commercial skin care products Sulfates / Parabens / Phthalates / Fragrances / Petroleum
* Author Tour -- Regional author appearances in Austin, TX Targeted publicity and promotion in conjunction with the author's speaking engagements at San Francisco, New York, and Detroit Maker Faires * Publicity o Targeted -- National Women's print media for reviews, excerpts, and features in Spry Magazine (circ. 9,200,000), Parade's Healthy Style (circ. 8,600,000), O, The Oprah Magazine (circ. 2,386,000), Real Simple (circ. 2,000,000),Good Housekeeping (circ. 4,348,000), Martha Stewart Living (circ. 2,100,000), Women's World (circ. 1,106,000) o Targeted - National Health & Organic print media for reviews, excerpt, and features in Women's Health (circ. 1,540,000), Health (circ. 1,368,000), Natural Health (circ 304,000), Well Being Journal (circ 28,000), Natural Awakenings (circ. 1,400,000), Health Naturally Magazine (circ. 75,000), Mother Earth News (circ. 515,000), Whole Living (circ. 760,000), Optimum Wellness (circ. 350,000), Natural Solutions (circ. 225,000), Taste for Life (circ. 427,000), To Your Health (circ. 200,000), Organic Spa (circ. 100,000), Alive Magazine (circ. 185,000), Oxygen Magazine (circ. 200,000), Women's Health & Fitness (circ. 223,000), Vegetarian Times (circ. 300,000), Prevention (circ. 2,800,000) o Targeted -- Regional print media in Austin, TX o Targeted -- National radio appearances on NPR's All Things Considered, Radio Health Journal, Extreme Health Radio, Healthy You Radio, Late Night Health, HealthyTalk Radio, The Eco Chef, Organic View, and Healthy Wild & Free Radio o Targeted -- Regional radio appearances in Austin, TX o Targeted -- Publicity in conjunction with Maker Faires and Mother Earth News Fair o Targeted -- Blogs targeting healthy lifestyle such as Huffington Post Living, Guide to Naturally Living, Organic Beauty Talk, Organic Beauty Blogger,Living Pretty Naturally, Health Perch, Modern Alternative Health, Kimberly Loc, Indigo and Canary, The Glamorganic Goddess, The Clean Beauty Blog, Make-up By MaryB, The Natural Junkie o Author's website www.marymakesgood.com and www.naturalbeautyworkshop.com will feature the book and will promote email blasts to author's 20,000 subscribers o Social Media promotion through author and publisher Facebook, Twitter, Instagram, and Pinterest. * Advertising o Print advertising in Publisher's Weekly, Shelf Awareness, and Library Journal o Online advertising on naturalbeautysolutions.com * Promotion o Confirmed Promotion on MaryMakesGood.com, NaturalBeautyWorkshop.com, Organic Authority.com, No More Dirty Looks.com, o Tageted website publicity and book give-away on Huffington Post Living, Guide to Naturally Living, Organic Beauty Talk, Organic Beauty Blogger,Living Pretty Naturally, Health Perch, Modern Alternative Health, Kimberly Loc, Indigo and Canary, The Glamorganic Goddess, The Clean Beauty Blog, Make-up By MaryB, The Natural Junkie o Confirmed internet promotion and book give-away on Natural Solutions.com, Amazing Wellness.com o Targeted niche marketing to Maker Faire conference attendees, Mother Earth News Fair attendees, R3 Prevenetion Magazine Summit, Mary Makes Good mailing list, Natural Beauty Workshop mailing list
Mary Helen Leonard has been working in the natural beauty ingredient industry since 2005, and has been professionally blogging about natural beauty since 2007. She currently works as a blogger, copywriter, and formulator for one of the country's leading natural ingredient suppliers, Natural Sourcing, LLC. Mary Helen's specialty is formulating DIY recipes for natural skin care, hair care, and green living on the blog she authors at The Natural Beauty Workshop. In addition, as Natural Sourcing's blogger and social media coordinator, Mary Helen answers technical help and formulation questions from readers and customers on a daily basis, and has a great relationship with The Natural Beauty Workshop's readership. She also teaches classes and workshops locally in Austin, TX.