Acknowledgements.
Preface.
About the author.
Introduction.
Chapter 1: The Digital Revolution – A Short History.
Chapter 2: The Customers – Business Models.
Chapter 3: The Product.
Chapter 4: The Skills.
Chapter 5: The Cash.
Chapter 6: Marketing.
Chapter 7: The Rest of the World.
Chapter 8: The Future.
Notes.
Selected Bibliography.
Index.
David Soskin is one of the UK's most
experienced and respected internet executives.
For eight years, until 2008, he was CEO of Cheapflights. In this
time he grew it from an attic-based operation into an award-winning
international leader in the travel industry, with 8.4 million
unique users worldwide.
Under Soskin's leadership Cheapflights was included in the Sunday
Times Microsoft Tech Track of the UK's 100 fastest growing
technology companies for five years running. Hitwise has described
it as 'the UK's favourite travel price comparison site'. In
addition, with Cheapflights.com, Cheapflights has been one of the
only UK internet companies to expand successfully in the US.?Soskin
now serves as a Non-Executive Director.
Since leaving Cheapflights, Soskin has co-founded HOWZAT Media, a
global internet investment fund. He is also Vice-Chairman of
MySupermarket.co.uk and Executive Chairman of SwapitShop.com, both
of which are backed by Greylock (the venture capital firm which
provided funding for LinkedIn, Facebook, and Digg).
Before working in internet entrepreneurship, David was Head of
Global Media at ABN AMRO. He holds a first-class honours degree
from Oxford and an MBA from Harvard.
In 2006, David Soskin was a finalist for the Ernst and Young UK
Entrepreneur of the Year.? He writes a monthly column for Growing
Business Magazine.
' ...a book which will give you all the do's and don'ts of building an internet business'. (Managment Today, September 2010). ' He gives inspiration to start-ups and a renewed faith in the connection of people through communication and business' . (Cheap Flights, September 2010). 'The book is very readable, with plenty of anecdotes to illustrate the points he's making'. (The Book Bag, September 2010). ' ...it does provide an excellent introduction into how to make money in the digital world.' (Growing Business, October 2010). ' Anyone who has shied away from starting an internet business...this is the book to change your mind .' (Flybe Uncovered, November 2010). ' Net Profit provides inspiration and reassurance for would-be startups and established businesses who want to do more online.' (The Pauline, December, 2010). '...in-depth information on exactly how internet companies work, spend and profit.' (Cool Marketing Stuff.com, December 2010).
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