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Netflix and the Re-invention of Television


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Table of Contents

1. Introduction.- Part I: Controlling Television: TV's Ancillary Technologies.- 2. Introduction: Control, Power, Television.- 3. Managing Choice, Negotiating Power: Remote Controls.- 4. New Regimes of Control: Television as Convergence Medium.- 5. Digital Television and Control.- Part II: Binge-Watching and the Re-invention of Control.- 6. Introduction: Binge-watching Netflix.- 7. Scheduling the Binge.- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste.- 9. Netflix Marketing: the Binge and Diversity.- Part III: Netflix and the Re-invention of Transnational Broadcasting.- 10. Introduction: Netflix as Transnational Broadcaster.- 11. The Transnational, the National, and Television.- 12. The Transnational and Domestication: Netflix Texts.- 13. The Netflix Audience.- 14. Conclusion.

About the Author

Mareike Jenner is Lecturer in Media Studies at Anglia Ruskin University, UK. Her monograph American TV Detective Dramas was published by Palgrave in 2015. She has published on Video-on-Demand, genre and crime drama.

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