Tony combines a life sciences background with a Masters in Business Management from London Business School and a Doctorate in Business Administration from Durham University Business School: his doctoral research into effective networking skills was given the 'Award for Best DBA Thesis' at the summer 2014 Graduation. He has held senior corporate communications positions within FTSE 250 and Nasdaq 100 companies, with responsibilities covering the entire corporate communications and investor relations spectrum. Tony's science, medicine and technology writing has appeared in The Times, The Independent and numerous lay and specialist publications. He has also broadcast for the BBC and written extensively for the web. Tony has taught networking, negotiation and presentation skills at Business Schools, Corporates and Non-profit Organisations in the UK and abroad. Judith Perle became involved in management training, and co-founded training consultancy Management Advantage (www.ManAdvan.com), after completing the Sloan Fellowship at London Business School. At LBS she realised that although many of us pride ourselves on having the hard skills to get the job done, these technical skills often only 'get you through the door'. Success often depends on the 'softer' interpersonal skills that are all too often overlooked or under-valued. Chief among these is networking - the ability to build relationships of trust. Judith runs workshops and masterclasses for corporates, professional organisations and business schools, and brings to her training role experience in business communication gained over a career in publishing, branding and new business development. She was Brand Development Director for publisher Dorling Kindersley, and Brand Liaison Director for the Superbrands organisation. She has created and edited books and magazines on subjects ranging from gardening to interior design for household names such as Reader's Digest, HarperCollins and Time-Life books. Judith connected the two strands of her career by writing, together with colleague Tony Newton, The Network Effect, A practical guide to making - and keeping - the connections that can make your world go round.
"Full of encouragement, this is the book you need to make it happen for you."John Stopford, Emeritus Professor of International Business, London Business School "Now that I can show my colleagues your magnificent piece of work, recommending you for various customized executive programmes is a pleasure."Patrick Furu PhD, Academic Director, Exec Ed, Hanken School of Economics, Finland "It's an easy read but you'll end up knowing exactly how to 'do networking'. Fabulous!"Dr Patrick Tissington, Associate Dean, Business Partnerships, Aston Business School
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