Promotional Information

The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world.

Table of Contents

Acknowledgments
Preface
Part One: The Big Shift
Chapter 1. Globalization's Big Shift to Asia
Where It All Started
An Evolving and Dynamic Region
Chapter 2. Key Countries of the New Asia
Overview of the 16 Countries That Are Building the New Asia (with Map and Country Data, ranked here by current gross domestic product):
China
Japan
India
South Korea
Indonesia
Taiwan
Thailand
Malaysia
Hong Kong
Singapore
The Philippines
Bangladesh
Vietnam
Myanmar (Burma)
Sri Lanka
Cambodia
Part Two: Five Factors That Are Driving the New Asia
Chapter 3. Resources and Geography
The Basics
The Location Advantage
The Resource Curse
Natural Capital
Infrastructure
Case in Point and Commentary—Infrastructure Development
Workforce Development
Workforce Productivity
From Roots to Bouquet
Chapter 4. Government
Size, Complexity, and Style
The Government of Business
Case in Point and Commentary—Government Support for Growth
Corrupting the Rule of Law
Political Moves
Getting Things Done
Foreign Affairs
Social Progress
Money Management
Chapter 5. Technology, Innovation, and Entrepreneurship
Education's Impact
Rules and Regs
Involvement of Government and Business
Bandwidth and Beyond
Stimulating Clusters
Venturous Vitality
Case in Point and Commentary—Entrepreneurism in China
Chapter 6. Competitive Business Practices
Ancient Warrior Wisdom
Burdens of History and Power
Connections That Count
Case in Point and Commentary—Trade Development Agencies
Ranking the Competition
Case in Point and Commentary—Overseas Expansion by Asian Companies
Chapter 7. Cultures and Social Institutions
Cultural Values
Collectivism
Case in Point and Commentary—Relationships
Religions and Philosophies
World Values
Social Capital
Education
Part Three: Strategies for the New Asia
Chapter 8. What Could Go Wrong
Demographics
Case in Point and Commentary—Asia's Urban Challenge
Political Instability and International Confrontation
Resource and Environmental Constraints
Business Organization and Focus
Regulatory Failures
Chapter 9. Where Opportunities Lie
Sectors and Segments
A Rising Middle Class
Market Location
Case in Point and Commentary—Private Equity Investment
Areas of Opportunity in the Key Countries
China
Japan
India
South Korea
Indonesia
Taiwan
Thailand
Malaysia
Hong Kong
Singapore
The Philippines
Bangladesh
Vietnam
Myanmar (Burma)
Sri Lanka
Cambodia
Chapter 10. Insights and Pathways
Country Character
Special Considerations
Primary Pathways
Case in Point and Commentary—Entering Asian Markets
Tips for the Journey
Chapter 11. A Look Ahead for the New Asia
Resources and Geography
Governments
Technology, Innovation, and Entrepreneurship (TIE)
Competitive Business Practices
Cultures and Social Institutions
Demographics
Political Stability and International Relations
Resource and Environmental Challenges
Business Organization
Regulatory Systems
"The Big Mo"—Momentum
Selected Bibliography
Index

About the Author

David James is president of Business Strategies International (BSI Corporation), a consulting and venture development firm in San Francisco, CA.

Rajeev Merchant is the founder of Technoscenti, a business management, technology, and research consultancy and of the Asia Advisory Group specializing in emerging economies.

Reviews

The authors have considerable experience working and consulting in Asia, and they nicely cover the broad region of Asia rather than just China or India, as many volumes do. . . . Useful bibliography of print and electronic resources. Summing Up: Recommended.
*Choice*