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The New Capitalist Manifesto


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Table of Contents

INTRODUCTION: CAPITALISM AND ITS MALCONTENTS THE CAPITALIST'S DILEMMA The Blueprint of a Better Kind of Business LOSS ADVANTAGE From Value Propositions to Value Cycles RESPONSIVENESS From Value Propositions to Value Conversations RESILIENCE From Strategy to Philosophy CREATIVITY From Protecting a Marketplace to Perfecting a Marketplace DIFFERENCE From Producing Goods to Making Betters CONSTRUCTIVE CAPITALISM Strategy 2.0 The C2 Manifesto

About the Author

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.


"Umair Haque's The New Capitalist Manifesto is worth reading; primarily, because in it, he undertakes an exploration of a new (and in many people's minds, a badly needed) form of capitalism...his book presents his ideas with panache." -- Globe & Mail "a wake-up call and a compelling vision of a desirable future" -- Strategy & Business "...a wonderfully written book that helps readers become the change they want to see, declaring that 'Though the pages that follow are filled with examples ... I don't want you to follow an example, but to be the example.'" -- Jack Covert, 800 CEO READ "This is a good book. And you should read it, mark it up with a pencil, and then read it again." -- Triple Pundit

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