CONTENTS Acknowledgments vii 1. Today's Wealth Explosion 1 The Supernova and the Gravitational Pull of Money 2. Debunking Paris Hilton 13 Why the Wealthy Told Us Their Stories 3. The Wealth of the Nation 21 Four Waves of American Wealth 4. There's a New Sheriff in Town 41 The Triumph of the Middle Class 5. Money Matters 73 The Myths and Realities of the Wealthy and Their Money 6. The New Luxury 93 The Search for Sublime Value 7. The Journey of Wealth 113 The Arc of Maturation 8. Flavors of Wealth 127 The Five Lifestyle Choices 9. Globizens 155 Global Citizens and the Waning of Nationalism 10. Wealtherkind 169 The Children of Entrepreneurial Wealth 11. The Third Age 185 Reinventment and Philanthrobusiness 12. The Plutonomy 199 When 5 Percent of the Haves Own More Than the Other 95 Percent Combined A Final Word 223 Appendix 225 Our Methodologies for Studying the Wealthy Index 233 About the Authors 243
Doug Harrison founded Harrison Group Inc. in 1996, and has developed branding strategies for Coca-Cola, Microsoft, and Bank of America. Dr. Jim Taylor is Vice President of the Harrison Group and one of the country's most respected marketing consultant. John Butman is the co-author of Trading Up: The New American Luxury and Treasure Hunt: Inside the Mind of the New Consumer.
..".a must-read for consumer marketers and interesting reading for
the rest of us." Graziadio Business Report
..".take heed, luxury providers: if you pay more attention to the
elite customer's history and disposition, you are more likely to
stike gold." Time magazine
"Charts and graphs throughout distill key data into easy-to-grasp
nuggets, lending clarity to this book whose fresh take on the
habits of the American economic elite will be indispensable to
marketers." -- Publishers Weekly
" This book, written by Jim Taylor, Doug Harrison (marketing
researchers) and Stephen Kraus (social psychologist) promises to
'present the many different faces of the American rich.' Love them
or hate them, we certainly notice the rich (and often court them).
Try as we might, we can't ignore them. Nor should we." Wall Street
Journal Wealth Report Blog
"Great reading, even better inspiration for millionaires-to-be."
ALA Booklist (Starred Review)
"If you are interested to marketing to the super-wealthy...try this
fascinating book to tell you who they are, where they are, and what
they do." Life Insurance Selling
"Want to get inside the minds of the truly wealthy? The New Elite
offers exclusive access to the 'new financial elite' and some
surprising answers as to how they achieved their economic status."
-- QRCA Reviews
"Charts and graphs throughout distill key data into easy-to-grasp
nuggets, lending clarity to this book whose fresh take on the
habits of the American economic elite will be indispensable to
marketers." --" Publishers Weekly"
"Charts and graphs throughout distill key data into easy-to-grasp
nuggets, lending clarity to this book whose fresh take on the
habits of the American economic elite will be indispensable to
marketers." --" Publishers Weekly"
|
Ask a Question About this Product More... |
|
