Shira P. White is president of SPWI, a leading innovation management and new-product-d evelopment consulting firm. An accomplished painte r and writer, she has served as an instructor at t he Pratt Institute and a lecturer at NYU's Stern G raduate School of Business and the School of Visua l Arts. She lives in New York City. Visit www.newi deasaboutnewideas.com.
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