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About the Author

Paul Gillin is a social media marketing consultant. He was the founding editor of ""Computerworld"" and ""TechTarget ""and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of ""Dealing with Darwin"" and ""Living on the Fault Line."" He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.

Reviews

"Gillin has managed to capture the essence of trend and what it means for marketers. Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There's a new breed of influencers and they're talking about your brand." --Steve Rubel, MicroPersuasion
"This is essential reading for anyone who missed the blogging train when it left the station." --Seth Godin, author, " Small Is the New Big"
"If you haven't immersed yourself in blogs or started one yourself, The New Influencers can tell you what is popular, what type of blogs work, and what king of impact they're having across the consumer and corporate worlds." --Dean Takahashi, "San Jose Mercury News"
"This is a benchmark book. Gillin brings his engaging and brilliant journalist style to a profound topic with flair and thoughtfulness. Read this book!" --Larry Weber, founder, The Weber Group and W2Group
"Offers practical advice for anyone to increase brand presence and capture new audiences in the online space . . . Gillin's in-depth analysis, research and insights remain strong and reliable." --Fast Company
"Gillin makes a persuasive case for companies' reaching out to bloggers--they are still seeking information, and many are embracing social media." " --The Wall Street Journal"
""Gillin makes a persuasive case for companies' reaching out to bloggers--they are still seeking information, and many are embracing social media."" "" --The Wall Street Journal""

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