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New Media and Popular Imagination


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Table of Contents

Introduction 1: Cinema and Wireless in Turn of the Century Imagination 2: The Wireless Nation: Defining Radio as a Domestic Technology 3: The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV 4: US Television Abroad: 1960 - 1990 5: 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s 6: Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK 7: Redefining the Home Screen: The Case of the Digital Video Recorder 8: Marketers Strike Back: Virtual Advertising 9: 'How God Watches Television': Early Responses to Digital TV 10: High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV 11: 'Too easy, too cheap, and too fast too control': Intellectual Property Battles in Digital TV Select Bibliography

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