Table of Contents

Part 1 Foundations of Applied New Product Forecasting; Chapter 1 Introduction to Applied New Product Forecasting; Chapter 2 New Product Development and New Product Forecasting: Process and Structure; Part 2 New Product Forecasting Techniques; Chapter 3 Judgmental New Product Forecasting Techniques; Chapter 4 Customer/Market Research Techniques for New Product Forecasting; Chapter 5 Time Series Techniques for New Product Forecasting; Chapter 6 Regression Analysis for New Product Forecasting; Part 3 Managerial Considerations for Applied New Product Forecasting; Chapter 7 Special Topics in New Product Forecasting; Chapter 8 New Product Forecasting Benchmarks;

Reviews

"This is an excellent presentation of forecasting, specifically as it applies to new product development. Ken Kahn clearly explains the linkage between forecasting techniques and the overall NPD process - a unique and important contribution. The conceptual overview in chapter 2 is a real standout, and the treatment of the individual forecasting techniques is clear and jargon-free. Great job!" - Anthony Di Benedetto, Temple University; Editor, Journal of Product Innovation Management "Ken Kahn's clear explanations of forecasting techniques can be easily understood and implemented by beginners. He also gives experienced managers the rationale for using one forecasting tool over another. The wisdom in New Product Forecasting crosses industries and geographic boundaries." - Mark Covas, Director of Forecasting Excellence, The Gillette Company"