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A New Program for Graphic Design


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At a moment of tremendous technological and cultural change, David Reinfurt makes the case that graphic design is not merely a craft, but a fundamental way to understand and engage with the world. Discursive, expansive, and inspiring, this book redefines its subject and provides an indispensable guide to how it might be practiced.--Michael Bierut "Partner, Pentagram New York "
David Reinfurt's new book provides ... in depth access to a historical analysis, exquisite close-focus portraits of multi-talented creative makers past and present, alongside his own research and examples of his class assignments. This intelligent book contains new insights regarding graphic design history, thought, and practice. This book is a reminder of Walt Whitman's call for "a force infusion of intellect" to confront the future.--Sheila Levrant De Bretteville "Director, Yale University Graduate Program in Graphic Design "
Not your typical textbook, A *New* Program for Graphic Design is a sleek, no-frills volume designed like a stack of notes from the course you never took (but should have) and written in casual, everyday language.--Maya P Lim "Creative Pro "

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