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About the Author

Hayden Cox is an award winning Australian entrepreneur and the owner, director, and founder of Haydenshapes Surfboards, the bestselling global surfboard brand celebrated for its patented, innovative technology, FutureFlex. With offices and manufacturing in both Australia and USA, Haydenshapes is distributed across seventy countries, with 600-plus retailers worldwide. As founder of the business and designer and inventor of FutureFlex, Cox has collaborated in design projects with Alexander Wang and Audi, and is the winner of numerous design awards-in 2014, Surfboard of the Year in the Australian Surf Industry Awards for his Hypto Krypto surfboard; the Innovative Design Award in the inaugural Australian Good Design Awards for his FutureFlex Technology; and the Worlds #1 Selling Surfboard for Stab Magazine. In 2012 Cox was winner of ABC's New Inventors Program, and in 2011 he won News Limited's Young Entrepreneur of the Year. Hayden Cox lives in Sydney with his wife Danielle Cox, Director of Publicity and Marketing for Haydenshapes.

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